Matt Finley

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Matt Finley
Software Development Team
2400 East Main Street 103
St Charles, IL 60174

Phone: 630-570-1600 ext116
Fax: 312-602-4935

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About Matt Finley

Matt Finley has 24 years experience in software, the last 13 in the insurance and risk management industry.

Professional Commentary

Creating your Pofessional Presence on the Net

Aug 17, 2010
Just as the internet provides opportunities for companies to market their products and services to wide audiences of prospective customers, the internet provides that same opportunity to professionals.

Many companies are now signing up on FACEBOOK to create a BUZZ ( as the marketing folks say ), but review those pages and ask yourself what do you come away with from the company FACEBOOK site?

LinkedIN seemed to hold a promise of providing really useful communications between companies their clients and professionals and their 'connections'. But after the initial LinkedIN page is created ( and there have been millions created ), does anyone every return to update their page? Do the pages create any truly useful information? The idea that you need to JOIN to see the next level of information... anyone think that is appealing?

Other sites such as Manta, Jigsaw and others provide a very small amount of information and tons of advertising, mostly for totally unrelated products and services.

Check out my ICM on this topic for a more comprehensive analysis.

Your Professional Online Brand

Aug 16, 2010
While companies spend millions of dollars on their brand and online presence, your personal brand is just as important. LAD Directories provides the opportunity for professionals to create their own niche on the net !

There are many opportunities to get your own piece of the web and start your own branding process. LinkedIN has a great start but they lack several key aspects. Facebook is a great medium to target individuals but is it a great professional medium? Twitter will get you followers but how can they get more information?

Libraries and Directories has a great tool called the Professional Directories. They allow you to tie everything together and control your own personal microsite. You do not need any technical knowledge and you can have your own complete mini website including ties into your LinkedIN and Twitter accounts.

The basic package is free which will cover the majority of applications... and if you want to increase your exposure its only a minimal yearly cost.

Invest in yourself and own your personal online brand - register today!
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