» Libraries vs Directories Details
View Sample Page
View Sample Page
|Topic||Library Advertising||Directory Advertising|
|Visitors are looking for content, or answers to questions or problems||Visitors looking for products and vendors|
|Target Market - ||Library Ads target global markets |
Goal would be branding and name recognition
|Directories in addition to branding |
target down to the
country and U.S. state level
|Maximun ads per page |
(see columns to the right)
|Ad Types / Sizes|| || |
|Columns to the right illustrate how ads would appear|
|Platinum Ads|| There is only 1 Platinum ad per a given library or a given directory. |
Which means the same Platinum ad would appear on EVERY PAGE of that library or directory
| Ad placement in a specific category means that ad would appear in every page for that category |
In addition, category ads would randomly be displayed throughout the site to provide additional exposure
For the #1 Gold, Silver and Bronze category ads purchased in a Directory would appear on every page for their categories, including all the state pages.
The Directory #2 Gold, Silver or Bronze ads only appear on the U.S. state or country selected.
This refinement allows those interested in national advertising to purchase the #1 Gold,Silver or Bronze ads, because those will appear on every page for the particular category purchased, including those page dedicated to a specific state.
It also allows those companies that service only a single or limited number of states, a cost effect way of reaching their target market.
|Pricing|| Pricing Details appear in the advertising fee schedule tables. |
Ad Pricing varies by niche market, library vs directory and in some cases by specific category.
The Fee Schedules provide for volume discounts