ICM - Internet Content Marketing : Basics
As a potential client or customer, how does ICM benefit me ?
ICMs provide basic knowledge that most normal advertising does not.
Because ICMs focus is on Content ( providing intrinsic knowledge about a product service, topic ) the viewer gains knowledge about:
- the topic in general
- the product or service
- the expertise of the company and the professional author
All of which transforms the viewed into a much more knowledgeable consumer or contributor to the purchasing or implementation decisions.