Frequently Asked Questions

ICM - Internet Content Marketing : Basics

As a potential client or customer, how does ICM benefit me ?

ICMs provide basic knowledge that most normal advertising does not.

Because ICMs focus is on Content ( providing intrinsic knowledge about a product service, topic ) the viewer gains knowledge about:

  • the topic in general
  • the product or service
  • the expertise of the company and the professional author

All of which transforms the viewed into a much more knowledgeable consumer or contributor to the purchasing or implementation decisions.