Frequently Asked Questions
Learn More About the Directories : Company Listings
Option and enchancement descriptions - What is each option and enhancement?
Listings appear in the categories which are selected at registration and can be updated from the microsite itself ( upper left corner ) or from the MEMBER ACCOUNT area.
A listing will appear in as many directories according to the categories selected.
A Microsite always has a single summary page and can have as many additional pages as its expanded SECTIONS require.
Microsite Sections are indicated by ICONS ( see below ) and can be immediately linked to from the listing.
|Category Listings |
Each time your company is listed, your listing could include the following options:
|Home Page||The house icon will display the company home page|
|Microsite Sections Icons||Each Icon indicates that section of the microsite contains information and links you directly to that section|
|Bolded Name||An upgrade that displays the company name in bold in every listing|
|Logo||An upgrade that displays the company logo to the left of its name in every listing|
|Company Note||An upgrade that displays a short company note under the icons for every listing|
|Number of Categories||Various package upgrades provide for an increasing number of listing categories. All of the options and listing enhancements appear in each category.|
|Company Microsite |
Your microsite can include the following sections:
|About Us||An opportunity for a brief statement describing the essence of the company.|
|List of Categories||This section gets filled in automatically based on all the categories seleted, thus providing a comprehensive reference of service and product categories in which the company operates.|
|Company Logo||An upgrade option that displays the company logo on the MicroSite|
|Profile||This option provides the opportunity for a more detailed overview of the company operations, including any facts that distinguish it from its competitors (i.e., time in business, role in the community, scope of its operations, etc.) Gold and Platinum options provide for a number of formatted records that provide for more details and better looking display.|
|Products & Services||This section provide the opportunity to describe all the products and services offered. Gold and Platinum options provide for a number of formatted records that provide for more details and better looking display. Some companies can choose to list specific products and services, while others might use this section to describe the broader markets that they service|
|News||This section provides a place to record companyhnews releases|
|ICM Publications*||Internet Content Marketing highlights the use of CONTENT and valuable information as the means to market your company and its products and services. Examples: articles, whitepapers, checklists)|
|Locations||This section allows you to enter in different locations, each with its own name, address, phone, and contact. If locations are in different states or countries, this automatically lists the company in each state / country where it is located (at no extra charge).|
|Careers||This section is used to describe the career opportunities at the company and the various contact information for different locations or for different types of jobs. This section can also be used to post job openings. The first job posting is FREE. Additional job postings slots can be purchased for a year and updated with different jobs as needs change throughout the year All job postings will appear not only on your company Microsite but also in the Career Corner Section of the directories.|
|FAQ||FAQs are sometimes the most efficient way to communicate the products and services a company offers, exactly how they are beneficial and how they are best used. By providing helpful answers to customers questions is a very efffective way to attract customers|
|Contact||This section provides the opportunity to provide all the company contact information. Most effective use would be to provide specific contact information by function, type of service and location. The closer you can to matching the specific interest of the person reviewing your microsite, the higher probability they make the contact|
|Each of the above sections with icons includes a text block and a url link.|
Upgraded packages further include additional formatted records.
|Other Features |
The following are additional enhancements that are included with your company listing.
|Credentials||Include any professional designations can be listed to demonstrate the professional expertise of your staff, or certification level of your company|
|Specialties||These are triggered by the listing categories selected. Special skills, companies represented, areas of expertise, etc. Specialties can be used by site visitors to refine their searches to select the best company or professional|
|Licenses||Certain services require state or county licenses. This area provides a place for those licenses to be listed and displayed to your potential customers|
|Keywords||Though LAD has fairly specific listing categories to assist visitors in searching for the best company or professional, they can further refine their search within a category by using Specialty and Keyword filters.|
|Additional Items |
These items are purchased ala carte, outside preset packages
|National Tag||Places an American Flag icon after your company name in all the listings and on your company Microsite. This is to indicate to visitors that your company provides services nation wide.|
|International Tag||Signifies that your company provides products and services to coutries outside the USA.|
|Additional States||Your listing will automatically appear in each state where you have a specific location entered... FREE of additional fees. However, if you would like to have your company listing appear in states where you have not physical location, you will need to purchase that state in order to appear in that state listing. Purchasing a state need only be done once and all category listings in which your company appears will also appear for that state.|
|Additional Countries||Your listing will automatically appear in each country where you have a physical location. To appear in countries where you have no physical location, you will need to purchase that country. Purchasing a country need only be done once and all category listings in which your company appears will also appear for that country.|
|ICM Publications*||Internet Content Marketing : Indentical type of publications as included above. Organized and discplayed the same. Only differnce is that these are sold individually for 1 yr time frames.|
|Job Posting Slots (annual)||Identical to the initial Job Posting that comes free with listing your company. These slots are purchased for a year and can be updated as your needs change through the year. All job postings will appear not only on your company Microsite but also in the Career Corner Section of the directories.|
|New Products & Services||This option ties into the New Products & Services section of the the directories, where it announces new products and services coming to market. Your NP&S announcement remains on display for 6 months.|
|Mover & Shakers Posts||This option ties into the Carre Corner section of the directories. It is a place where a company can publicize the promotion or acquisition of an employee or new hire. This section is set up through the Professional Directory, but can be linked to your company microsite.|